Trade Partnerships

There are several reasons that companies in our industry (the trade) will need to work with a company like BTB Mailflight in order to be able to provide a solution to their clients.

Typically this is because a client wants a solution that requires multiple services and they provide part of the value chain, and we can provide the rest, but also more frequently nowadays printers and agencies are taking advantage of the fact that by working with us they can proactively market a more encompassing solution, this not only adds value and customer loyalty but also creates the opportunity to increase the sales value.

• Working with us can enable you to win more new business, and offer better value to existing clients.

• Outsourcing work to BTB Mailflight enables you to add new sales channels to your portfolio.

• We can help you achieve margins, or greater margins, from existing sales channels.

• We are happy for you to resell BTB Mailflight’s as your ‘partner’ and we can provide marketing material.

• We can support you on tender pitches.

• We can provide a ‘seamless’ service to your client (where we are never actually in touch with them) and you manage the relationship, or we can fully account manage clients on your behalf, acting as your brand advocate.

It is best practice to involve a fulfilment house at the initial design stages for direct mail campaigns that you are developing for your clients.

BTB Mailflight are able to give you advice on how design can affect the fulfilment and postage costs i.e:

• Will it be machinable or hand work?

• Would laser printing or inkjet addressing be most cost effective?

• What design issues might impact on fulfilment costs?

• What design issues might impact on postal costs?

• Could we source print at better prices?

Also if you are involved in sourcing mailing lists for your clients then we have access to the leading source of marketing data in the UK, and we have a partnership with a leading international mailing list and marketing consultancy.

Polywrapping and direct mail services
We provide the solution for printers of magazines, catalogues, direct mail and Report and Accounts literature. If you’re looking for competitive direct mail fulfilment and polywrapping prices and a quick response to your enquiries make sure you send your next quote request to BTB Mailflight.

International postal services
If you are a mail producer e.g. direct marketing agency, printer, mailing house etc and you want to take advantage of a mail consolidators discounted postage prices then contact BTB Mailflight about our remail service.

We can allow you to use our licensed postal indicias and return addresses and we will provide design instructions and sortation guidance . You then produce the mail to our requirements, deliver the mailing into us, we consolidate it, and mail the items worldwide using one, or several postal services.

We work with several mailings houses, typically for these reasons:

• They need overflow capacity

• They want to resell our postal rates

• The mailing is too large for them to handle but they don’t want to lose the client

• They offer envelope enclosing but not polywrapping or visa versa whereas we provide both

• They do not offer a service their client requires, but we do

• They require some more sophisticated data processing than they can handle themselves

We usually provide a ‘seamless’ service to a mailing house’s client , where we are never actually in touch with them and all communication goes through the mailing house’s account manager. However, we can also manage the client relationship if need be, you can be assured we would act very professionally and we are happy to sign up to a non-compete agreement.

We can work hand in hand with website developers to provide a seamless service to the end client. We are happy to be a 'silent partner' or to go in on joint pitches.

Before you decide upon your website concept we recommend you choose your website order fulfilment supplier. You will then be able to work together to ensure that the ‘front end’ of the website that the customer sees (shopping cart) integrates with the ‘back end’ order fulfilment system.

The growth of ecommerce was at the forefront in the development of our ‘ColdFusion’ order fulfilment system, and we can ensure that website orders are despatched efficiently and swiftly.