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Postcards and One Piece Mailers

We can fulfil your complete postcard mailing or one piece mailer campaign. From printing and addressing it to posting it worldwide, and even sourcing mailing lists.

The use of postcard mailings and other types of one piece mailer is growing, not just because technological advancements have meant that more exciting things can be done with a one piece mailer, but also because the evidence shows that these relatively low cost mailing campaigns can help boost sales. This is especially true when used as a teaser campaign, or a follow up mailing campaign after a catalogue mailing for example.

Royal Mail also encourage postcard and one piece mailings by offering extra discounts if they are part of a wider campaign, and downstream access postal providers save their best postage rates for lightweight mailings like this too.

Outsourcing your postcard or selfmailer mailing to BTB Mailflight couldn’t be easier. We can provide:

  • Digital printing with our HP Indigo 7500
  • Automated tabbing of selfmailers / one piece mailers with our high speed Kirk Rudy tabbing machine
  • Inkjet addressing of litho printed postcards / direct mail
  • Mailsorting
  • UK and international postage
  • Data services

Our tabbing machine is a recent investment and is an example of how we adapt to market demands as self-mailers have grown in popularity. Automating the tabbing process has saved clients money and improved turn around times as tabbing by hand is much more time consuming and costly than using tabbing machines.

 
Print Management

Traditionally our solution for postcard mailings and other types of one piece mailers was to simply process the mailing list, inkjet the address and make it ready for collection by postal partners, however more often than not we are now also managing the printing of the items too.


Our print management and materials procurement solution provides a number of significant benefits including:


Competitive prices

Our experienced team have established trade relationships across Europe which have been developed over the past 30 years. We procure printed and plain materials for many clients which gives us significant buying power.


Know the materials are right for the job

We will source materials that are suitable for our production processes, and getting the right materials can lower the cost of production and fulfilment, and even reduce your postage costs. Thing we consider include paper weights and finishes, box sizes, polythene thickness, envelope sizes etc.


A range of printing options

Our plant list is ‘limitless’ so we are not restricted in what we can offer, from litho to digital printing, and we don't suffer from the capacity issues that using a traditional approach can cause.


Save time and resources
We will undertake all liaison with the printer including getting quotes, chasing them up, organising your proofs and if necessary will visit the printers to pass on press, saving you time and hassle.


Be confident of hitting mailing dates
Our Print Management and Production Departments work hand in hand in order to meet schedules, you don’t have to worry about organising your printer to deliver into us on time, that’s down to us, and we know what we need and when we need it.


A single point of contact
Your Account Executive at BTB Mailflight (at our Head Office in Bedford, Bedfordshire) will be your point of contact for both print and fulfilment activities and having just one person to liaise with has obvious benefits.


One invoice
Receiving one clear invoice simplifies your budgeting.

Buy Mailing Lists

Every personalised direct mail campaign needs a mailing list which is obviously true for postcard mailings and one-piece mailers. Responsive and trustworthy mailing lists can notoriously be difficult to find, so to help you we have teamed up with two leading mailing list providers. One is a leading UK data provider and one specialises in international mailing lists and marketing consultancy.

Looking for the leading source of UK mailing lists?
If you already know the sort of data you want and you simply want to get quick counts and quotes then this is the website for you: http://marketingfile.com/btbmf

  • MarketingFile provides direct marketing data and services to thousands of customers in the UK and Europe.

  • Instant access to 48m business records and 160m consumer records.

  • Many lists already filtered for specific types of client, sector etc.

  • No minimum order quantities

  • Free counts and no hidden charges.

  • Address, email, telephone and fax data

  • Download purchased data today.

  • DMA accredited.

Struggling to find good quality international mailing lists?
We have teamed up with a leading international mailing list consultant. They have a network of mailing list providers across Europe, the USA and beyond, and they can save you a lot of time and money, and help you get hold of data you can trust.

Need help writing a sales letter or a brochure in a foreign language, or want advice on international marketing?

Our consultant has many years experience of international marketing and could help you maximise the ROI from your international direct mail campaigns. She understands foreign markets and how they differ to the UK.

More about our international mailing lists and marketing consultancy >>

Inkjet Addressing & Automated Tabbing

Inkjet addressing
Although we can provide colour digital printing of postcards most high run post card mailings involve inkjetting the recipients name and address and making it ready for collection by Royal Mail, a DSA provider, or international postal operators.

To obtain the best postage rates we will often use a mixture of postal partners so will also inkjet print the appropriate postal indicia at the same time as we inkjet the address.

Our inkjetting technology is the Domino Amjet Bitjet 212 Inkjet Printing Systems. This provides high quality fast inkjetting of:

  • Names and addresses

  • Variable postal indicia

  • Barcodes

  • Return addresses

  • Messages

As well as postcard injetting we print directly onto a variety of items including envelopes. brochures, catalogues, one-piece mailers, and polythene wrap.


Automated tabbing
We offer automated tabbing of selfmailers / one piece mailers with our high speed Kirk Rudy tabbing machine. It is a three way tabbing machine, and we stock clear horizontal and verticle perf tabs.

Our tabbing machine is a recent investment and is an example of how we adapt to market demands as self-mailers have grown in popularity. Automating the tabbing process has saved clients money and improved turn around times as tabbing by hand is much more time consuming and costly than using tabbing machines.

UK Postal Services

There are many postal operators in the UK mail market now that Royal Mail's monopoly has been ended, so to get the lowest postage costs for your UK mailings it is important you choose a mailing partner that can offer all the UK postal services now available as well as Royal Mail's services.

Send us your mailing brief and we will be able to identify our most cost effective UK postal solution which includes:

Royal Mail discounts
As one of Royal Mail's largest partners we can produce and sort your mailings to enable you to achieve Mailsort discounts and volume discounts that can be as high as 30%!

Down Stream Access postal solution
We provide our own Down Stream Access (DSA) postal solution which can provide significant discounts on Royal Mail's equivalent sorted postal service.

Alternative UK postal accounts
We can process mailings to be posted by the likes of TNT, Citipost, UK Mail, DHL, Secure Mail etc, so if you are big enough to have your own account with them we can handle your mail fulfilment. We understand exactly how to print, sort and present the mail ready for collection by these postal operators.

Injecting mail into the UK from overseas
As well as handling UK mailings for many UK companies we also work with international businesses looking to inject mail into the UK postal network and achieve postage discounts.

More about our UK postal services >>

International Postal Services

BTB Mailflight is a pioneering international mail consolidator with over 30 years experience of international postal services, and we are now part of the world’s third largest postal group. We are industry experts with our own global postal network and postal partners across the world.

We use a wide range of postal services and mailing agents to offer you our lowest prices i.e. if a mailing list contains addresses in Nigeria, France, Germany, and Japan then we are likely to use four different postal routes for that one mailing i.e. Mail Africa, La Poste, Deutsche Post, and Hermes.

  • We are part of Europe's second largest postal group (turnover 20 billion euros).

  • We benefit from preferential rates through the group’s global network.

  • We consolidate the mail of many clients so we achieve wholesale postage rates and volume discounts with other postal operators too.

  • We operate the largest network of direct entry postal services with agents in over 70 countries worldwide.

  • We provide a wide range of services including Priority and Standard/Economy services and services for bulk mailings of letters, direct mail, magazines, journals, packets, parcels, Mbags etc.

  • We are able to achieve extra discounts that many international mail companies can't achieve because we have sophisticated fulfilment, address formatting, and mail sorting capabilities.

Our international postal solution is used by the likes of The Economist, Verisign, London School of Economics, and OK! Magazine.

More about our international mail solutions >>

Groupe La Poste
BTB Mailflight Ltd, Wolseley Road, Kempston, Bedford, Bedfordshire, MK42 7UA | 01234 840222 | info@btbmf.co.uk
Company Registration Number. 1028718 | VAT No. 196401260 | Data Protection Act: Registration Number Z71154762
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