Global Print, Fulfilment and Postal Solutions

Use printers local to your international branches
If you are a multinational organisation looking for one UK based company to handle your global print management then BTB Mailflight could provide the solution. With our network of international printers you can choose to have your printed items produced at printers local to your branches. This can keep delivery costs low and reduce turnaround times, as well as offering print cost savings.

Achieve cost savings by printing overseas for delivery to a UK address/s
Using a printer outside of the UK for delivery into the UK can provide cost savings depending on the type of print and the size of the job. Some of the typical reservations about printing offshore are as follows, and often they simple are not accurate:

• Aren't only very large jobs worth printing overseas?
  Of course, printing 1000 leaflets overseas would not be sensible, but you don't need to have a print budget like Argos's to get your money's worth out of offshore printing. Often labor-intensive projects such as spiral binding and double wire-o bindings can make a print job well worth outsourcing because the high hourly costs you would incur in the UK.
  
  
• Won't shipping costs make it uncompetitive?
  Sometimes it will, sometimes it won't, but we will work that out  and will provide a print quote and proposal based on using the most cost effective solution regardless of location. Obviously we will always bear in mind other important factors in addition to price i.e. turnaround times, delivery time, quality etc.
  
  
• Aren't certain print jobs better handled at home?
  Why would that be the case? Our overseas partners have experience with the most complex print jobs imaginable. Company catalogs, industry guidebooks, calendars, high-end marketing collateral, annual reports, art books - there is no limitation on scope.
  
  
• Isn't offshore printing quality usually lower?
  Actually you probably will experience quite the opposite. Since your money will go further, you might have access to even higher-end equipment not available to you at your local printer. We will never compromise quality for price and appreciate the need to stick to your brand guidelines.

Having said the above, printing offshore is not always the best option, and will not always provide the best price. This is why we also work with many UK print partners too. UK printers will be able to meet tighter turn around times and should be easier to manage so when a print job is required for delivery at a UK address and speed is as important as quality and price then we will use our UK partners.

Mailing fulfilment centres worldwide
The UK is a leader in international postal solutions and our international mail offering from the UK is market leading, so often mailing globally from the UK can be the best option. Even mailing into Australia from the UK can be cheaper than producing your mail in Australia and mailing it from within the country!

However, there are occasions where it can be beneficial to produce your mailing in another country and mail it locally too, and we have the capability to help you achieve this. We are part of the La Poste Group, so we have sister operations worldwide and we can look to provide the same solution we offer in the UK from these sites.


Order fulfilment centres in France, Germany and the USA
Our order fulfilment centre in the UK provides low cost international postal and courier distribution of packets and parcels, and typically fulfiling orders to customers overseas from our site is the best solution for UK based businesses.

However, for larger mail order businesses where order volumes from customers in another country are in the 1000s it can be beneficial to utilise multiple locally based fulfilment centres, We are currently in the process of working with our colleagues in France, Germany, and the USA in order to develop our international order fulfilment solution which we hope to be up and running in 2011, so if you are interested in having order fulfilment partners in these countries please contact us to discuss your requirements.

Our international postal solution is not limited to using one national postal operator. Even though we are part of the La Poste Group approximately 50% of the mail we post internationally is delivered by other postal operators or hand delivery companies.

Mail produced in the UK for international delivery
Most of the mail we handle originates from the UK and is directly injected into the destination country, or routed through another country if cost savings can be achieved that way. We have agents in over 70 countries so our solution is truely international.

Mail originating from overseas and delivered to us in the UK for distribuion in the UK and/or internationally
As well as handling mailings for UK companies we also work with international businesses looking to inject mail into the UK and overseas postal network.

We handle unsorted and pre-sorted mail coming into Heathrow, consolidate this mail, undertake the necessary administration, and utilise either our Royal Mail account, our DownStream Access service, or our international postal solution.

Alternatively we can handle the mail fulfilment and print management for overseas companies at our UK facilities, this can:

• Reduce costs

• Improve delivery times

• Reduce hassle

Mail producion centres in other countries
Some clients prefer to print, fulfil and post their mailings within other countries, but would like a UK based company to be responsible for managing this, so if this is your preferred option then contact us to discuss your options. We have partners in several countries worldwide.

If you are looking to target direct mail at international customers then you will obviously need to source international mailing lists. There are many sources of data out in the marketplace but how do you know which are good quality?

How do you know which sources can provide you with the best data to reach your target audience?
BTB Mailflight has a wealth of knowledge based on many years experience of sourcing data both in the UK, Europe, and further afield. We can source all your data requirements:

• Postal data for your mailing campaigns

• Telephone data for telemarketing or follow-up campaigns

• E-mail

• SMS for your mobile campaigns

• Business to Business

• Consumer

Contact us to see how we can help you >>

Translation services: Will marketing internationally in English ever work for your business?
If you want to successfully launch your product or service into a new market then it is essential that you communicate to your target audience in their native language.

Just straight literal language translation will not do the job. The way you communicate the benefits of your product or service must reflect the culture and sales approach of the target country to deliver the success you want. Literal translation makes no pretence at reflecting local culture.

There is really only one scenario where you might get away with communicating in English. This is if you utilise mailing lists where you know specifically that the person has subscribed to an English speaking magazine or journal, has attended a seminar in English or they are expats. The downside, of taking this approach is that by doing this you are significantly limiting your market potential.

When looking for someone to translate your:

• direct mail piece

• brochure

• e-mail

• website

it is very important that you utilise a native speaker and preferably someone who is based in the country that you want to market into.

In today’s world, where language and local conditions can change rapidly, it is easy for translators who no longer live in their native country to lose touch with current trends and language changes.

Language translation is not only about translation into German, French, Czech, Swedish etc, there can also be a need to translate from English to English depending on what country you are marketing from and to. It is often quoted that the USA and the UK are two nations divided by one language – English. This is very true. The style and format of English used to market in the USA does not naturally transfer when marketing into the UK market. Similarly, a UK approach will not provide the best success if looking to market into the USA.

We can provide a translation service for all your marketing communication needs for European countries and also other nations across the globe.

Contact us to see how we can help you >>

BTB Mailflight is part of the La Poste Group, the world’s third largest postal and fulfilment group, here are some key facts about the La Poste Group:

• La Poste is Europe’s second largest postal operator, and the world’s third largest

• La Poste Group’s total turnover rose by 3.8% in 2007 to reach 20,819 million euros, representing 3% growth.

• 1.3 billion euro profit in 2007.

• Most trusted brand in France.

• Members of International Post Corporation (IPC).

• Proactive expansion plans worldwide i.e. they own:

  • Brokers Worldwide in USA,

  • BTB Mailflight in UK

  • Denkhaus in Germany/Benelux

  • Deutsche Paket Dienst (DPD) in Germany and UK

  • Sofipost in Italy

  • Docapost gloabally

• As well as their own facilities they also have strategic alliances in many other countries worldwide too.