Direct Mail Campaigns

Every personalised direct mail campaign needs a mailing list. Responsive and trustworthy mailing lists can notoriously be difficult to find, so to help you we have teamed up with two leading mailing list providers. One is a leading UK data provider and one specialises in international mailing lists and marketing consultancy.

Looking for the leading source of UK mailing lists?
If you already know the sort of data you want and you simply want to get quick counts and quotes then this is the website for you: http://marketingfile.com/btbmf

• MarketingFile provides direct marketing data and services to thousands of customers in the UK and Europe.

• Instant access to 48m business records and 160m consumer records.

• Many lists already filtered for specific types of client, sector etc.

• No minimum order quantities

• Free counts and no hidden charges.

• Address, email, telephone and fax data

• Download purchased data today.

• DMA accredited.

Struggling to find good quality international mailing lists?
We have teamed up with a leading international mailing list consultant. They have a network of mailing list providers across Europe, the USA and beyond, and they can save you a lot of time and money, and help you get hold of data you can trust.

Need help writing a sales letter or a brochure in a foreign language, or want advice on international marketing?

Our consultant has many years experience of international marketing and could help you maximise the ROI from your international direct mail campaigns. She understands foreign markets and how they differ to the UK.

More about our international mailing lists and marketing consultancy >>

How can you get your FREE Data Health Check?
Simply send us a data file, we will run it through our system and provide you with a report which highlights any data quality issues we identify i.e. home movers, Mail Preference Service subscribers, deceased, inaccurate addresses, duplicates etc.

From this information you will be able to estimate the cost of undertaking the data cleanse compared to the cost of not doing it. There is no obligation but we believe the facts will speak for themselves.

Example cost savings
For example posting 5000 letters to inaccurate addresses at 25p per item would cost you £1250 (this is postage alone and doesn't take into account the printing and fulfilment costs, or returns handling cost, let alone any damage this can cause your brand!).

Cleansing your data would cost a fraction of this amount!

Why get your mailing data regularly checked?

• Each year 1,500,000 households are on the move (That’s 6 million people!).

• Each year 700,000 people in the UK die and £18 million is spent mailing them.

• Each Year 240,000 people join the Mail Preference Service (MPS).

• Half a million addresses are affected by postal address changes.

• Over 150,000 people complain about telemarketing calls.

• B2B DM Expenditure in 2000, £504 million.

• Expenditure on out of date data, £76 million.

• B2B data decays at a rate of 37.7% a year.

Ensuring you are using clean data will:

• Allow you to make substantial savings in your mailing and print budget.

• Reduce the internal costs of processing mailing returns and help identify better internal processes for the data capture of contact information.

• Highlight how to minimise the potential brand damage from mailing to people who have requested 'no mail' or are deceased.

Ultimately your ROI will improve!

Many of our direct mailing fulfilment clients also use our print management solution because it can:

• Save them money!

• Leave us to worry about getting the materials delivered in to us on time and not them!

• Know the materials will run well on our machines!

• Utilise our expertise to come up with creative ideas and cost savings!

We do not insist on quoting on all print work and materials for the mailings we are handling, but we do highly recommend it. We can even often go to your favoured printers and get better prices.

Examples of the typical print and materials we source includes:

• Envelopes

• Polythene

• Letterheads

• Brochures

• Leaflets

• Catalogues

• Magazines

We have a dedicated print management department that has developed partnerships with print companies and materials suppliers across the UK, and around the world, and we have sourced print and materials for some very well known brands, often providing surprising results.

Why can we often buy print and materials cheaper?

• We source millions of items a year for a number of clients, and this volume gives us excellent buying power.

• We have relationships with suppliers overseas as well as across the UK.

• We utilise the right printer for each job. We know who offers the best service and price combination for specific types of print work.

• Our relationships not only allow us to negotiate low prices, it also means we are treated as a priority client.

Find out more and send us your print quote requests >>

Envelope enclosing

Our multi-station Buhrs BB300, CMC, and Pitney Bowes envelope enclosing machines are able to insert letters, leaflets, brochures etc into envelopes at very high speeds keeping our prices low. Our envelope inserting capabilities include:

• Up to six inserts.

• DL to C4 envelope sizes.

• Up to 10,000 per hour, selective inserting of primary document

• Camera and barcode/datamatrix reader to ensure 100% integrity

• Windowed and non-windowed envelopes.

• Plain and printed envelopes.

Laser printing

With our market leading Xerox Nuvera monochrome digital printers we provide fast and efficient sheet-fed printing. We also have the Oce Pagestream 440 continuous laser production lines which is suitable for very high volume runs, printing on paper reels or fanfolded paper.

Inkjet printing

Our inkjetting technology is the Domino Amjet Bitjet 212 Inkjet Printing Systems. This provides high quality fast inkjetting of:

• Names and addresses.

• Variable postal indicia.

• Barcodes.

• Return addresses.

• Messages.

We print directly onto a variety of items including envelopes. brochures, catalogues, one-piece mailers, and polythene wrap.

Trimming, guillotining, folding and automated tabbing

We have machinery to undertake a variety of print finishing activities.

Polywrapping and addressing
We have 5 Sitma polywrapping lines and polywrap millions of catalogues, brochures, magazines, reports etc each year. Our polywrapping lines are equipped with:

• Online inkjet addressing

• Carrier-sheet insertion

• Capacity for up to 10 inserts

• Selective insertion of 3 inserts

• A covermounter

• Strapper

• Missing product and double sheet detectors

Our polywrapping services are ISO9001:2008 quality approved, and as well as polywrapping and addressing we can also supply your polythene, this includes plain, printed and ‘environmentally friendly’ options. More about our polywrapping services.

Handwork
Our team of handworkers produce mail that is not machinable, or is too low volume to justify setting up a machine. This includes:

• Polybagging

• Collation

• Kitting

• Bellybanding

• Enveloping

• Enclosing into jiffy bags and boxes etc

By employing handworkers as well as machines we can usually meet the needs of all of our clients, whether you have a simple mailing or complex packaging requirement.

International Mailings
BTB Mailflight is a pioneering mail consolidator with over 30 years experience of UK and international postal services, and we are now part of the world’s third largest postal group. We are industry experts with our own global postal network and postal partners across the world.

• We are part of Europe's second largest postal group (turnover 20 billion euros).

• We benefit from preferential rates through the group’s global network.

• We are on of Royal Mail’s largest postal fulfilment partners.

• We provide alternative UK postal services.

• We consolidate the mail of many clients so we achieve wholesale postage rates and volume discounts with other postal operators too.

• We operate the largest network of direct entry postal services with agents in over 70 countries worldwide.

• We provide a wide range of services including Priority and Standard/Economy services and services for bulk mailings of letters, direct mail, magazines, journals, packets, parcels, Mbags etc.

• We are able to achieve extra discounts that many international mail companies can't achieve because we have sophisticated fulfilment, address formatting, and mail sorting capabilities.

UK Mailings
We are experienced in adhering to the requirements of the various postal operators that collect from us. We sort mail and make it ready for collection by Royal Mail, alternative UK postal services, international postal operators, and courier companies every day.

Wherever possible these processes are automated to reduce costs and improve production speeds and quality. Typically this involves sorting the data before the mail is produced rather than sorting the mail pieces, and we can also format addresses and print barcodes where necessary to achieve the best postage rates.

More about our postal solutions >>