Variable Data Printing (VDP)

With the HP Indigo 7500 digital print press the text, graphics, and images can be changed from one printed piece to the next. This is true one-to-one marketing where you can create unique messaging for each recipient.

Variable data printing simply can not be done with offset printing because expensive plates need to be made for each impression.

This increased personalisation and relevancy is proven to:

• Significantly increase response rates.

• Increase customer loyalty.

• Improve return on investment.

Excellent return on investment can be achieved on larger volume runs as well as smaller runs and we have many case studies of companies achieving response rates of 5% to 12%, and increased order values too.

Undertaking a variable data print job can take you very little more effort than managing a standard print job. With response rates like this it is no wonder the UK’s biggest brands are moving to digital print, and marketing leaders are preaching the merits of variable data print.

We market our digital print solution under the Digital Print Plus brand. For more details visit: http://www.digitalprintplus.co.uk