Digital Print Service: Hewlett Packard (HP) Indigo 7500

We provide colour digital print services using our Hewlett Packard (HP) 7500, arguably the best colour digital print press in the world. We can produce variable data printing as well as standard print, and we provide the benefits of print on demand. 

We market our digital print solution under the Digital Print Plus brand. For more details visit: http://www.digitalprintplus.co.uk

BTB Mailflight's investment in an HP 7500 digital print press further develops our digital printing services, and enables us to provide top end colour digital print services at affordable prices.

The HP 7500 is arguably the best quality digital print press in the market, with tests demonstrating that it is almost impossible to tell if it's litho or digital print that is produced. The press is unlike any other type of digital printing press, the printing process it uses is lithoesque and completely unique. The HP 7500 enables us to offer you variable data print (multi-personalised mail pieces) and print on demand services.

We can produce a wide range of colour printed material at very competitive prices including:

• Brochures
• Booklets
• Business cards
• Posters
• Postcards
• Direct mail
• Surveys 
• Letterhead
• Self-mailers
• Carrier sheets
• POS material

Contact us to get quotes and proposals for digital print work >>

Variable data print (VDP)

Variable-data printing (VDP) (also known as variable-information printing (VIP) or VI) is a form of digital printing in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalised letters, each with the same basic layout, can be printed with a different name and address on each letter or even different text throughout and variable images. 

Examples of where variable data print can provide excellent benefits 
Variable data printing is mainly used for direct marketing and customer relationship management.

• Selfmailers / one-piece-mailers
• Brochures
• Postcards
• Posters
• Invoices
• Welcome packs
• Statements

Variable data printing using our HP 7500 digital print press enables the mass customisation of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography. Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customised messages for each customer.

There are several levels of variable printing using our HP 7500 digital print press. The most basic level involves changing the salutation or name on each copy. More complicated variable data printing uses 'versioning', where there may be differing amounts of customisation for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed. Finally there is full variability printing, where the text and images can be altered for each individual address. All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields. Since 2005, the term TransPromo or transpromotional has emerged to cover the merging of promotional content and transactional print pieces by involving more business users in the printing process.

The returns for variable printing using our HP 7500 digital print press vary from double the normal return at the basic level to 10-15 times the return for fully variable jobs. This naturally depends on content and the relevancy of that content, but the technique presents an effective tool for increasing ROI on marketing campaigns.

Print on demand (PoD) digital print

BTB Mailflight's Print On Demand service using our HP 7500 digital print press gives businesses the ultimate flexibility to order printed items easily, as and when they are needed, rather than ordering large volumes that have to be stored for use.

This is a real benefit for printed items that are used on an on-going basis, including stationery, marketing material, and POS material where it is more difficult to accurately forecast the future demand.

BTB Mailflight's Print On Demand service using our HP 7500 digital print press ensures you only pay for what you need so it frees up budgets and minimising wastage.

Key benefits of print on demand
Digital print on demand can provide cost savings, improve ROI and improve your 'green' credentials.

• Continuous stock availability and no more waste.
• End the need for unnecessary storage.
• More effective budgeting: only pay for what you need.
• Keep your literature right up to date; no more using up out of date material.
• Minimise your impact on the environment by printing only what you need
• Lower set up costs help your budgets go further. 

Features of the HP Indigo 7500 digital print press

Intelligent automation and low operating cost.
• Using the Vision System, the Hewlett Packard HP Indigo 7500 digital print press performs automated calibrations and intelligent diagnostics, bolstering uptime and generating more pages.
• The HP Indigo Print Care package offers a set of tools including wizard-guided assistance for troubleshooting and webcam communications to increase uptime for mission critical and demanding jobs.
• The HP Indigo 7500 press has an option for the new Universal Finishing Interface, an intelligent end-to-end platform designed for flexible, automated inline and nearline finishing solutions, reducing labour costs and delivering faster job turnaround time.

Top speed and productivity
• Designed for high-volume production, the HP Indigo 7500 Digital Press can print up to 120 A4 pages per minute (ppm) in full colour or 240 ppm in either monochrome or 2 colours.
• Enhanced with a patent-pending Vision System for hands free automation that keeps uptime to a maximum and operator error to a minimum, the The HP Indigo 7500 digital press can deliver up to 3.5 million colour pages or 6.5 million monochrome pages per month.
• This high level of optimisation pushes the economic crossover point with offset to the level of thousands.

Print quality that only HP Indigo can deliver
• With exclusive HP ElectroInk and a unique printing process, all HP Indigo presses produce consistent images with a true look and feel of offset.
• Advanced control systems for even higher colour consistency and uniformity are embedded in the new HP Indigo 7500 Digital Press.
• Delivering the widest and most accurate digital colour gamut on the market, HP Indigo offers up to 7 ink stations, allowing 4-, 6-, and 7-colour PANTONE ®emulation, and off-press mixing, matching up to 97% of PANTONE ® colours.
• The additional colour stations also enable 6-color printing with light cyan and light magenta for professional photography applications, delivering true photographic quality that is indistinguishable from silver halide.

Powerful HP SmartStream workflow solutions
• The HP Indigo 7500 Digital Press is offered together with a range of workflow solutions to support the demands of complex jobs and scaling environments.
• HP SmartStream Production Pro Print Server is a mission critical print server that provides robust, scalable, and high-performance production with HP Indigo digital presses. It features easy remote user interfaces, scalability, unique VDP abilities.
• HP SmartStream Production Plus Print Server, Powered by Creo, meets the workflow needs of hybrid offset/digital print environments with a graphic arts feature set, enabling smooth integration of HP Indigo presses into Prinergy workflow environments.
• SmartStream Director provides business growth through Web-to-print and e2e production management via JDF bi-directional connectivity.

Specifications of the HP Indigo 7500 digital print press

BTB Mailflight is the only digital printers in Bedford with an HP Indigo 7500, in fact we are the only digital printers in Bedfordshire with an HP Indigo 7500. So we provide the highest quality digital print services is Bedford, Bedfordshire. As well as providing digital print services to Bedford based and Bedfordshire based companies we also work with companies in the surrounding Bedford area, such as Milton Keynes, Luton, and Cambridge. Milton Keynes is only 20 minutes from our site in Bedford now that the Bedford Bypass is complete, and this also runs all the way to the A1 towards Cambridge. Milton Keynes, Luton, and Cambridgeshire are them main industrial centres close to Bedford, but we also work with companies nationwide, the benefit of being located in Bedfordshire is that the M1 and A1 run through the county with easy access to Luton, Milton Keynes, Cambridge and beyond.