How can you get your FREE Data Health Check?
Simply send us a data file, we will run it through our system and provide you with a report which highlights any data quality issues we identify i.e. home movers, Mail Preference Service subscribers, deceased, inaccurate addresses, duplicates etc.
From this information you will be able to estimate the cost of undertaking the data cleanse compared to the cost of not doing it. There is no obligation but we believe the facts will speak for themselves.
Why get your mailing data regularly checked?
• Each year 1,500,000 households are on the move (That’s 6 million people!).
• Each year 700,000 people in the UK die and £18 million is spent mailing them.
• Each Year 240,000 people join the Mail Preference Service (MPS).
• Half a million addresses are affected by postal address changes.
• Over 150,000 people complain about telemarketing calls.
• B2B DM Expenditure in 2000, £504 million.
• Expenditure on out of date data, £76 million.
• B2B data decays at a rate of 37.7% a year.
Ensuring you are using clean data will:
• Allow you to make substantial savings in your mailing and print budget.
• Reduce the internal costs of processing mailing returns and help identify
better internal processes for the data capture of contact information.
• Highlight how to minimise the potential brand damage from mailing to people who
have requested 'no mail' or are deceased.
Ultimately your ROI will improve!
Example cost savings
For example posting 5000 letters to inaccurate addresses at 25p per item would cost you £1250 (this is postage alone and doesn't take into account the printing and fulfilment costs, or returns handling cost, let alone any damage this can cause your brand!).
Cleansing your data would cost a fraction of this amount!
