Data services
The aims of our data management services are to ensure you:
- Achieve the maximum postage discount through data sorting.
- Minimise wastage by cleansing your data.
- Maximise the ROI from your mailing activities.
- Have a high quality source of mailing lists.
Mailsorting: Mailsort, Presstream, International sortation...
We can sort your data and prepare it prior to print personalisation so that you can take advantage of International postage discounts as well as UK postage discounted services i.e. Mailsort, Walksort, and Presstream (and others that have become available via new UK postal operators).
We are licensed to print barcodes for CBC Mailsort mailings, and are able to print Mailsort OCR approved fonts.
Mailing list preparation and data cleansing
BTB Mailflight can clean and prepare your mailing lists to help reduce wastage and improve your response rates:
- UK and worldwide address enhancement
- Merge/purge and de-duplication
- Case conversion and salutation building
We can clean your data against most suppression files including the most popular:
- Postal Address File (PAF) and Quick Address
- National Change Of Address file (NCOA)
- Gone Aways Suppression file (GAS)
- Bereavement Register file (TBR)
- Mortascreen
- Mailing Preference Service file (MPS)
- Telephone Preference Service file(TPS)
Many of these cleansing services are available for international data as well as UK.
Click here to read about our FREE data health check.
Buy mailing lists
We have teamed up with the UK's leading list broker to help you find new customers. This is the largest online source of business and consumer direct marketing lists in Europe and we can offer:
- Free and immediate counts.
- Buy online, download now.
- No minimum orders.
- Largest choice of lists.
- Mail, email, tel & fax data.
Click here for details >>
Database development, hosting and management
We can develop a database from scratch or work with your existing database structure. We have a team of software developers who build database systems using ColdFusion, the rapid application tools from Adobe, one of the worlds leading software houses. We utilise Microsoft SQL Server with Reporting Services and Integration Services. Hosting your database on our Bull Escala Dual processor server with hot-swap disk storage guarantees 100% uptime.
Typical data management tasks include:
- consolidating databases
- amending data
- appending data
- enhancing data
- cleansing data
- flagging data
- separating data fields
- adding new records
- making deletions
- running selections
- exporting data
- producing reports
Campaign analysis & reporting
We can develop the database system in order that it can facilitate any reporting requirements, this is vital for measuring a marketing campaign’s success and planning your future marketing activity i.e. analysis of response rates, sales figures, demographics etc. Reports can be viewed in real time via a secure web portal, and we can run selections and provide data exports as required.
Data capture
Our team of Response Centre Executives data capture from a variety of media including order forms, coupons, on-pack promotions, vouchers, competition entries, membership forms, faxes, emails, websites, phone calls, voicemail messages etc.
Our programming team will be able to develop a data capture screen that feeds into a simple or a sophisticated database system, depending on what you require. Quick Address and PAF validation software is integrated within the system which ensures that addresses are input quickly and accurately.
As well as manual data capture we can also download additional data feeds from websites, emails, other response centres etc and import them into the database.