Lettershop
"Lettershop: A business that personalises and prepares mailings according to postal service regulations. A lettershop typically performs services such as personalised printing, labeling, folding, sealing, sorting, and delivery to the appropriate transportation service". www.yourdictionary.com
Above is a definition of a lettershop, and that's exactly what we do!
BTB Mailflight provide a comprehensive lettershop solution. We handle a wide variety of lettershop mailings including:
- Magazine subscription renewals.
- Membership applications.
- Invoices.
- Dunning letters.
- Acquisition campaigns.
- Cross selling marketing initiatives.
- Donation appeals.
- Emergency letters.
Letters and invoices etc can be printed at high speeds and in excellent quality using BTB Mailflight's Xerox Nuvera™ 100 Digital Production Systems. The Xerox Nuvera is a market leading monochrome digital printing systems with the features and benefits listed below. It is ideal for lettershop fulfilment as it offers a mix of high quality print with fast printing times.
We also have continuous reel laser printing capabilities for print runs of 50,000+ A4 pages.
Once we have printed the letters we can fold them and enclose them into envelopes (or polywrap) and mail worldwide through a comprehensive choice of postal services. As one of the UK's leading mail consolidators we can provide some of the best international postage prices available for mailing letters from the UK.
Benefits of Xerox Nuvera™ 144 Digital Production Systems
- Modular, scalable printing solution maximizes productivity in both publishing and transactional print environments.
- Configurable scanning to optimize workflow -- Integrated, Distributed, Both, or None.
- Handles a wide range of data streams -- simplifies and streamlines jobs by eliminating extraneous hardware, intermediate software, and the chance for data conversion errors.
- Built-in reliability -- engineered to ensure all parts last longer and service is less frequent.
- Market-proven DocuSP software delivers comprehensive job programming and administration features with minimal training.
- Works in conjunction with the Xerox FreeFlow™ Digital Workflow collection of solutions to fit easily into your workflow.
Features of Xerox Nuvera™ 144 Digital Production Systems
- Handles a wide range of paper stocks and sizes, with total feeding capacity of over 17,000 sheets.
- Provides consistently accurate images and precise registration -- +/- .65 mm image-to-sheet and front-to-back registration with 8.5x11 paper.
- Load While Run feature allows for non-stop operation while paper tray is refilled.
- Can be configured with up to two finishing modules for stacking, and supports DFA-compliant finishing devices.
Lettershop is just part of our CRM solution
Our lettershop services are just part of our complete CRM solution. We can offer much more than simply working with a clients database to process lettershop mailings. The database should ensure effective customer relationship management (CRM), and drive ALL direct marketing.
Examples of what we can offer includes:
- Fulfilment of letters and emails (subscription renewals, order acknowledgements, invoices, thank you letters, reminder notices etc).
- Direct mail campaigns for cross- selling, up-selling and acquisition.
- Distribution of membership packs including membership cards.
- Fulfilment of newsletters & magazines.
- Catalogue and brochure fulfilment.
- Outbound calling.
- Customer service.
We can provide database analysis and customer profiling to help you achieve the best return from your investment in marketing activity, and we can give you online access to the database reports so you stay in control.