Case studies
BTB Mailflight was established in 1969 so in this time we have probably handled projects that are very similar to yours. More case studies are available on request and we are happy to provide references, just call 01234 848415 or email info@btbmf.co.uk
Examples of savings made by clients switching to BTB Mailflight
- We reduced the postage costs of one of the UK’s best known publishers by over £6,000 per month.
- We cut the cost of mailing one of the UK’s premier catalogues by 7% by providing alternative postal services.
- When one of the USA’s biggest direct marketing companies moved their work to us we saved them over 50% on their international postage and courier bills.
- A major international brand outsourced their ecommerce order fulfilment to us and saved £1000's.
- One of the UK's best known B2B publishers has been able to increase their advertising sales since moving to us because they fully utilise our online covermounting capabilities and capacity for 10 inserts (including selective inserts) on our polywrapping lines.
It's not all about saving money, clients also work with us for years because of our level of customer service, high quality standards, our breadth of services, and our ability to add value.
Within budget and £000's saved.
Brochure requests and membership management
We process data feeds for all Butlins brochure requests including telephone, SMS, interactive TV, website and coupon/postcard requests and we provide comprehensive reports back to Butlins. We fulfil around 160,000 brochure requests a year, plus we manage their Premier Club communication including invitation mailings, welcome packs, and upgrade letters.
We successfully tendered for this contract in 2006 as we were able to provide the solution they required within their budget, and by utilising our software development team they saved thousands of pounds compared to what their incumbent was going to charge them!
Improved timelines and reduced costs
UK and international direct mail fulfilment and distribution
We handle high volume direct mail campaigns for Verisign, one of the internet's most recognisable brands. They supply the artwork for their mail pieces and the data and we do the rest including printing, supplying envelopes and paper, folding, envelope enclosing, mail sorting, and international mailing. Here's a quote from their EMEA Marketing Manager:
"Working with BTB Mailflight has helped us improve our timelines, reduce our costs, and increase the ROI from our direct mail campaigns, we are definitely a happy customer". - Direct Marketing Manager, Verisign
Significant growth achieved through outsourcing
Ecommerce fulfilment
thatcuteage.co.uk was founded in 2003. The website sells hundreds of products aimed at young families, and their business has steadily grown year on year. In 2007 they required a new efulfilment supplier that could cope with their growing storage requirements and
order volumes, and after reviewing the market chose BTB Mailflight as their partner.
The transition of the business to BTB Mailflight was carefully managed by our implementation team and the process was very smooth. The business has subsequently grown significantly but the owners were able to enjoy a very well earned holiday in 2007 for the first time in years.
One of our longest standing clients
Database marketing and international direct mail fulfilment
Direct mail is an important part of The Economist's subscriptions marketing strategy and includes renewals, acquisition, new-name, and re-qualification campaigns. BTB Mailflight handle their subscription renewal mailings, subscription acknowledgement letters, and invoices, as well as their large volume international direct mail campaigns which are up to 250,000 mail pieces each time.
BTB Mailflight supply the print and materials for these campaigns as well as handling the fulfilment, and our international mail solution ensures they benefit from a range of services and low prices.
Newspaper mailings
BTB Mailflight have worked with The Economist since 1993, providing the mailing solution for The Economist, fulfilling 60,000 newspapers per week, and Intelligent Life, their quarterly publication which has 50,000 subscribers worldwide.
Benefiting from one supplier for a range of activity
Contact management and mail order fulfilment
BTB Mailflight’s order fulfilment system provides Diabetes UK with a comprehensive solution including:
- Handling responses by phone, fax, web, voicemail or written order form.
- Receipt, capture and processing of orders and donations.
- Processing of payments and refunds including management of credit accounts and a schedule of discounts.
- Maintenance of a customer database.
- Receipt and storage of incoming products, and maintenance of inventory.
- Picking, packing and despatching of products and literature.
- Generation of invoices, reminders, statements and letters.
- Production of sales, banking, transaction, debtors and stock reports.
Direct mail fulfilment and magazine mailings
Since we won the tender for this work in 2004 we have also taken on some direct mail activity, and the fulfilment of Diabetes UK’s magazine which is polywrapped and mailed to a circulation of 170,000 people.
Consolidated all of their mailings with us and reaped the benefits
International magazine mailings
SPG Media traditionally worked with several international mailing houses with supplier management spread across a number of job roles. By consolidating the fulfilment of all of their 14 international magazine titles with us they benefited from a considerable improvement in service, a reduced cost base, and a much simpler solution to manage.
Saved £000's in postage costs alone
Magazine subscription management & global magazine fulfilment
BTB Mailflight has created a bespoke subscription management database for three high profile N&S titles; OK!, New and Star. With a full reporting suite for subscription data, data profiling, and financial management. We host this database and have worked with N&S to
optimise current subscriber data. We provide an order processing and customer service team via our contact centre and as well as phone calls we process email requests, postal
responses, and web orders.
We also provide UK and international mailing services for these titles which includes outputting the mailing lists from the database, laser printing carrier sheets, polywrapping the magazines, and mailing them worldwide.
More case studies are available on request and we are happy to provide references, just call 01234 848415 or email info@btbmf.co.uk