International Mailing Lists and International Direct Mail Marketing Consultancy

Do you need good quality international mailing lists for your prospect campaigns?

There are many sources of international mailing lists out in the marketplace. How do you know which are good quality?

How do you know which sources of international mailing lists can provide you with the best data to reach your target audience?

BTB Mailflight has a wealth of knowledge based on many years experience of sourcing international mailing lists both in the UK, Europe, and further afield. We can source all your data requirements:

• Postal data for your mailing campaigns

• Telephone data for telemarketing or follow-up campaigns

• E-mail

• SMS for your mobile campaigns

• Business to Business

• Consumer

Contact us to see how we can help you find international mailing lists >>

Will marketing internationally in English ever work for your business?

If you want to successfully launch your product or service into a new market then it is essential that you communicate to your target audience in their native language.

Just straight literal language translation will not do the job. The way you communicate the benefits of your product or service must reflect the culture and sales approach of the target country to deliver the success you want. Literal translation makes no pretence at reflecting local culture.

There is really only one scenario where you might get away with communicating in English. This is if you utilise mailing lists where you know specifically that the person has subscribed to an English speaking magazine or journal, has attended a seminar in English or they are expats. The downside, of taking this approach is that by doing this you are significantly limiting your market potential.

When looking for someone to translate your:

• direct mail piece

• brochure

• e-mail

• website

it is very important that you utilise a native speaker and preferably someone who is based in the country that you want to market into.

In today’s world, where language and local conditions can change rapidly, it is easy for translators who no longer live in their native country to lose touch with current trends and language changes.

Language translation is not only about translation into German, French, Czech, Swedish etc, there can also be a need to translate from English to English depending on what country you are marketing from and to.

It is often quoted that the USA and the UK are two nations divided by one language – English. This is very true. The style and format of English used to market in the USA does not naturally transfer when marketing into the UK market. Similarly, a UK approach will not provide the best success if looking to market into the USA.

We can provide a translation service for all your marketing communication needs for European countries and also other nations across the globe.

Contact us to see how we can help you >>

Do you feel that your current marketing activity could be more effective?

In the current economic climate many businesses start to respond by cutting back their marketing activity. Whilst it is always prudent to effectively manage your cost base in any environment, statistical evidence compiled since the UK’s two previous recessions highlights how important it is not to reduce your marketing spend. Many companies that continued to market their products and services actually grew in the recessionary period.

BTB Mailflight can help you by providing a specialist to objectively review your existing marketing activity by carrying out a marketing audit. We will then work with you to improve the performance of existing activities and to develop new ideas and concepts, so that your marketing works harder and smarter.

Bringing in an experienced marketing practitioner from outside your business, who can take a truly objective view, with no pre-conceived ideas and limitations about your business, can breathe a valuable new lease of life into your marketing.

BTB Mailflight has a wealth of marketing knowledge and practical experience of marketing in the UK and also Europe, which can benefit your business.

We can help you to:

• Get a better return on investment from your marketing activity

• Improve your targeting and increase the performance of new customer acquisition

• Develop your Marketing Strategy and Plan for the future

• Increase the performance of your direct marketing campaigns

• Understand your customer base better and make it work harder

• Develop segmentation and contact strategies

• Launch into a European market

• Improve the quality of your customer database

BTB Mailflight is a pioneering international mail consolidator with over 30 years experience of international postal services, and we are now part of the world’s third largest postal group. We are industry experts with our own global postal network and postal partners across the world.

We use a wide range of postal services and mailing agents to offer you our lowest prices i.e. if a mailing list contains addresses in Nigeria, France, Germany, and Japan then we are likely to use four different postal routes for that one mailing i.e. Mail Africa, La Poste, Deutsche Post, and Hermes.

• We are part of Europe's second largest postal group (turnover 20 billion euros).

• We benefit from preferential rates through the group’s global network.

• We consolidate the mail of many clients so we achieve wholesale postage rates and volume discounts with other postal operators too.

• We operate the largest network of direct entry postal services with agents in over 70 countries worldwide.

• We provide a wide range of services including Priority and Standard/Economy services and services for bulk mailings of letters, direct mail, magazines, journals, packets, parcels, Mbags etc.

• As part of the La Poste Group (France's national postal operator) we can provide a range of unique postal services to France.

• We are able to achieve extra discounts that many international mail companies can't achieve because we have sophisticated fulfilment, address formatting, and mail sorting capabilities.

Our international postal solution is used by the likes of The Economist, Verisign, London School of Economics, and OK! Magazine.

More about our international mail solutions >>

Most of the direct mail that we post internationally is also produced at our facilities, although we can also receive pre-produced and pre-sorted mail from clients and inject this into the international postal systems too.

Our international mail production capabilities include:

• Direct mail production: laser printing, inkjet addressing etc.

• Polywrapping: inserting, covermounting, addressing etc.

• Lettershop: document management, letter printing, enveloping etc.

• Print management

• Document management and data services: mailsorting, data cleansing, address formatting etc

Why we produce so much of the international mail we are posting
Getting international mail production wrong can cost you £1000’s. This is because postal operators require the mail to be sorted and presented to strict procedures to get their best prices, and if this is done incorrectly they will either not accept the mail or charge more for handling it.

We have sophisticated address management and data processing capabilities, our production procedures are ISO9001:2008 accredited, and we have over 25 years experience of producing international mail which is why most of our clients rely on us to produce their international mail as well as post it.