Database Management Services
- Mailsort, Presstream, Walksort, Countrysort etc.
- Mailing list preparation and data cleansing.
- Database development, hosting and management.
- Data capture.


Mailsorting: Mailsort, Walksort, Presstream, International sortation etc
We can sort your data and prepare it prior to print personalisation so that you can take advantage of International postage discounts as well as UK postage discounted services i.e. Mailsort, Walksort, and Presstream (and others that have become available via new UK postal operators).


Mailing list preparation and data cleansing
BTB Mailflight can clean and prepare your mailing lists to help reduce wastage and improve your response rates:

• UK and worldwide address enhancement
• Merge/purge and de-duplication
• Case conversion and salutation building

We can clean your data against most suppression files including the most popular:

• Postal Address File (PAF) and Quick Address
• National Change Of Address file (NCOA)
• Gone Aways Suppression file (GAS)
• Bereavement Register file (TBR)

• Mortascreen
• Mailing Preference Service file (MPS)
• Telephone Preference Service file(TPS)

Many of these cleansing services are available for international data as well as UK.

Database development, hosting and management
We can develop a database from scratch or work with your existing database structure. We have a team of software developers who build databases using rapid application tools from IBM and Adobe, two of the worlds leading software houses. Hosting your database on our Bull Escala Dual processor server with hot-swap disk storage guarantees 100% uptime.

Typical data management tasks include consolidating databases, amending data, appending data, enhancing data, cleansing data, flagging data, separating data fields, adding new records, making deletions, running selections, exporting data, and producing reports.

Campaign analysis & reporting
We can develop the database system in order that it can facilitate any reporting requirements, this is vital for measuring a marketing campaign’s success and planning your future marketing activity i.e. analysis of response rates, sales figures, demographics etc. Reports can be viewed in real time via a secure web portal, and we can run selections and provide data exports as required.

Data capture
Our team of Response Centre Executives data capture from a variety of media including order forms, coupons, on-pack promotions, vouchers, competition entries, membership forms, faxes, emails, websites, phone calls, voicemail messages etc.

Our programming team will be able to develop a data capture screen that feeds into a simple or a sophisticated database system, depending on what you require. Quick Address and PAF validation software is integrated within the system which ensures that addresses are input quickly and accurately.

As well as manual data capture we can also download additional data feeds from websites, emails, other response centres etc and import them into the database.