Journal / Magazine Mailing Fulfilment
- 5 polywrapping lines, up to 10 inserts, selective insertion, covermounting etc.
- online inkjetting of addresses and variable postage indicias.
- digital printing of carrier sheets on cut-sheet paper and continuous reels.
- hand fulfilment (voucher copies, bellybanding, packaging for retail distribution etc).
International Journal / Magazine Mailing Distribution
- UK & international magazine mailing specialists.
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Discounted periodical postal services. Presstream, Magstream, Registered Mail etc.
- returns management and query handling.
Subscription Management
- subscription database management and marketing.
- response centre.
- lettershop and direct mail (renewals letters, acquisition mailings etc).
- pick and pack (back issue fulfilment, exhibition material, promotional products etc).
BTB Mailflight was founded as a partner to the publishing industry in 1969, and although we now work with many other sectors we do still specialise in providing mailing and marketing fulfilment solutions to publishers.
BTB Mailflight work with:
Some of UK’s largest publishers
IPC Media, VNU, Northern and Shell, The Guardian, Wilmington Media, The Economist, Incisive Media... |
Smaller publishers
Bell Publishing, Institute of Physics Publishing, MIT Publishing, Zenith International Publishing... |
Consumer magazines
Guardian Weekly, The Economist, NME, Country Life, Radio Times, TV & Satellite Week, Golf Monthly, Now, Mizz, Happy, Nuts, Pick Me Up… |
B2B magazines and journals
Cranes Today, Hotel Management International, Tunnels and Tunnelling, Finance Director Europe, CEO, Defence Systems International, Bottled Water World, Surgeons News... |
Customer magazines
Rolls Royce, Vision Express, Mercedes, 47 Park Street, Gold Air, Telewest, Gala Bingo, A Place In The Sun, Property Ladder, BHF... |
Institutes/Associations magazines
Institute of Physics Publishing, Institute of Financial Services, Institute of Chemical Engineers, Diabetes UK... |
Journal / Magazine Mailing Fulfilment
We were finalists in the "Mailing House of the Year" category at the PPA's Magazine Production Awards which helps illustrate our expertise in the polywrapping and mailing of journals and magazines. We specialise in UK and International periodical mailings.
We have five Sitma polywrapping lines, and these have been developed specifically for the magazine / journal publishing sector. For example we are one of the few mailing houses to have covermounting/tip-on capabilities and selective insertion (intelligent insertion) stations on our polywrapping lines, and we can insert up to 10 items into polywrap.
Our polywrapping lines are equiped with new online inkjet printers (Domino Bitjet 212), these are market leading state-of-the-art inkjet printers capable of printing addresses, variable postal indicias, barcodes etc onto polywrap or the magazine itself.
As an alternative to inkjetting we can print carrier sheets with our Xerox Nuvera digital laser printers, the Xerox Nuvera is the market leading sheet-fed monochrome digital printing system. We also have Oce continuous reel laser printing capabilities.
We can supply plain and printed polywrap, and environmentally friendly polywrap is available at little extra cost.
We also have
a team of handworkers for jobs that can not be run on the polywrapping machines i.e. enclosing into polybags, bellybanding, applying post- it notes onto pages, boxing up magazines to be sent to advertisers, retailers etc.
UK and International Magazine / Journal Mailing Distribution
Many
of our magazine/ journal publishing clients work with us primarily because of our international periodicals postal solution. We can provide discounts for journal and magazine mailings that are circulated at least twice per annum, and although our prices are low we will never compromise delivery performance.
Many of these services are Presstream equivalent services offered by the postal authorities of other countries, and we also work with private magazine delivery companies in all continents of the world (except Antartica!!).
BTB Mailflight's high standing within the mailing industry is also proven by the fact that our Managing Director has been elected as Chairman of the Mail Consolidators Association (MCA) who are currently working to develop the PPA's
International Mail Distribution Accreditation Scheme.
To find out more about BTB Mailflight's international mailing services click here.
Subscription Management
BTB Mailflight's subscription management solution was a natural development from the data management, mailing, and response fulfilment services we had provided to publishers for many years.
A system can incorporate some, or all of the following modules:
- Data capture
- Contact management
- Stock maintenance
- Sales order processing
- Payment processing
- Despatch management
- Warehousing
- Purchase order control
- Query handling
- Reporting
- Web services
- Magazine mailing fulfilment
- Direct mail marketing
We develop sophisticated subscription management systems, these contain all subscriber details and order information. They become the driver of the marketing activity, and the source of the mailing data used by our fulfilment department, whether it’s a magazine mailing, subscription renewals letters, or a direct mail campaign that is being fulfilled.
Our subscription management and data processing departments work hand in hand with
our mailing fulfilment department which makes planning and controlling mailing schedules seamless.
We appreciate that this is not a one-system-fits-all business and our programmers tailor
the system to meet the unique requirements of each publisher, which includes taking into
account all reporting needs.
Our response centre is 20 seats (with room for expansion), this should give an indication of the type of service we operate. We provide a quality service at cost effective prices, with a highly trained and loyal team of people.
By providing an all encompassing solution BTB Mailflight remove links in the supply chain saving time, money and hassle. No longer does a publisher have to manage multiple suppliers for their subscription management, magazine mailings, direct mail production, and order fulfilment!
To summarise, our capabilities include:
Subscription systems development and management
- Bespoke systems developed by in-house software development team using Adobe’s ColdFusion software.
Response centre
- Responding to phone calls, emails, website requests, postal enquiries.
- New registrations, re-registrations, change of details, cancellations, queries.
- Payment processing and banking.
Ecommerce
- Development of ecommerce systems for online subs management and order fulfilment.
- Management of email marketing campaigns.
63,000 square foot pick and pack operation
- Storage & fulfilment of back issues, gifts, merchandise, exhibition material.
Lettershop and direct mail production.
- Low volume targeted mailings i.e. subscription renewals letters, customer services correspondence, statements etc.
- High volume mechanised mail production: laser printing, inkjetting, envelope enclosing, polywrapping etc. UK and international postal services.
Acquisition & cross selling direct mail marketing campaigns.
Reporting and data management
- Data extraction and analysis.
- Mailing list preparation for output to our magazine mailing department
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IPC Media report to be the UK's leading consumer magazine publisher. BTB Mailflight have worked with IPC for over 10 years providing magazine polywrapping and mail fulfilment services. In the beginning we just managed the Country Life magazine but now we look after 7 weekly magazines, 2 bi-weekly, and 6 monthly magazines - 15 magazines in total.
Magazines we polywrap and mail include:
- TV & Satellite Week
- Golf Monthly
- Now
- Mizz
- Nuts
- Pick Me Up
BTB Mailflight provide The Guardian Weekly’s UK centre with the solution for polywrapping and mailing the
weekly newspaper. We mail across the world, except to North America and Australasia
where their other Centres are located. The Guardian Weekly is very time sensitive so BTB
Mailflight work to tight schedules in order to make connecting flights from Heathrow.
Any delivery complaints received from The Guardian Weekly subscribers are handled by BTB
Mailflight on their behalf.
Our long term relationships with postal companies overseas allow
us to resolve issues quickly and effectively.
BTB Mailflight's relationship with Institute of Physics Publishing (IOPP) began in 1996. The core service we provide to them is fulfilment of their journal mailings. We handle nine journal titles including monthly, bi-monthly and quarterly mailings, their journal circulations range from 5000 to 40,000. The total number of magazines mailed annually is around 1.75 million.
We also offer other value added marketing services to help them communicate effectively with their readers and prospects.
BTB Mailflight have worked with The Economist since 1993 and we provide them with circulation management, subscriptions marketing, and order fulfilment services.
Magazine Mailings
We fulfill the weekly UK circulation of 20,000 magazines. We supply the polywrap and carrier sheets, process the data, polywrap the magazine and prepare it for collection by Royal Mail.
Direct Mail Marketing
Direct mail is an important part of The Economist's subscriptions marketing strategy and includes renewals, acquisition, new-name, and re-qualification campaigns.
BTB Mailflight handle their low volume daily subscription renewal mailings as well as their large volume direct mail campaign which are typically between 500,000 and 1 million items, and we mail in excess of 6 million items across the world for them each year.
BTB Mailflight supply the print and materials for these campaigns as well as handling the fulfilment, and our international mail solution ensures they benefit from a range of services and low prices.
Response Handling & Fulfilment
We handle the order requests for The Economist's Premia Diaries.
BTB Mailflight have worked with Wilmington Group PLC since 1988. They are a leading publisher of niche periodicals and directories for an international audience, and BTB Mailflight provide the solution for the effective distribution of these magazines to places as far a field as Australia and the Far East. We are responsible for 32 magazines, monthlies and bi-monthlies, with a total of 2.5 million magazines mailed annually.
Magazine titles include: Modern Power Systems, Cranes Today, Soap Perfumery & Cosmetics (SPC), Tunnels & Tunnelling, and Wine International.
Magazine Subscription Management
BTB Mailflight manage the circulation and subscription management of two magazines for BHF.
Heart Health magazine with a circulation of 30,000 magazines is published quarterly, and Saving Lives magazine is mailed to 8000 subscribers.
British Heart Foundation were keen to increase their subscriber numbers and improve how subscribers were managed, our solution includes:
- Developing, hosting and managing their database.
- Development of an online order form maintaining BHF branding.
- Receiving enquiries & orders via telephone, fax, email, website and post.
- Back issue fulfilment
- Management of subscription renewals campaigns i.e. letters, outbound calling etc.
Circulation Management
Polywrapping and mailing of individual magazines for general public subscribers and collating of multiple copies for courier distribution to healthcare professionals.
Direct Mail Production
Provide the complete solution: print management, laser printing, finishing & envelope enclosing.
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