Lettershop Services
BTB Mailflight provide a comprehensive lettershop solution. We handle a wide variety of lettershop mailings including:
- Magazine subscription renewals.
- Membership applications.
- Invoices.
- Dunning letters.
- Acquisition campaigns.
- Cross selling marketing initiatives.
- Donation appeals.
Letters and invoices etc can be printed at high speeds and in excellent quality using BTB Mailflight's Xerox Nuvera™ 100 Digital Production Systems. The Xerox Nuvera is a market leading monochrome digital printing systems with the features and benefits listed below. (We also have continuous reel laser printing capabilities for mass mailings).
Once we have printed the letters we can fold them and enclose them into envelopes or polywrap, and mail worldwide through a comprehensive choice of postal services. As one of the UK's leading
mail consolidators we can provide some of the best international postage prices available for mailing letters from the UK.
- Modular, scalable printing solution maximizes productivity in both publishing and transactional print environments
- Configurable scanning to optimize workflow -- Integrated, Distributed, Both, or None
- Handles a wide range of data streams -- simplifies and streamlines jobs by eliminating extraneous hardware, intermediate software, and the chance for data conversion errors
- Built-in reliability -- engineered to ensure all parts last longer and service is less frequent
- Market-proven DocuSP software delivers comprehensive job programming and administration features with minimal training
- Works in conjunction with the Xerox FreeFlow™ Digital Workflow collection of solutions to fit easily into your workflow
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- Handles a wide range of paper stocks and sizes, with total feeding capacity of over 17,000 sheets
- Provides consistently accurate images and precise registration -- +/- .65 mm image-to-sheet and front-to-back registration with 8.5x11 paper
- Load While Run feature allows for non-stop operation while paper tray is refilled
- Can be configured with up to two finishing modules for stacking, and supports DFA-compliant finishing devices
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To summarise our direct mail fulfilment services include:
- Materials procurement & print management.
- Data processing - cleansing, sorting, and mailing preparation.
- Digital print on demand - Xerox Nuvera monochrome printers.
- Laser printing – carrier sheets/letters/forms/invoices/statements.
- Inkjet personalisation - high speed inkjetting of postcards, envelopes etc.
- Print finishing.
- Polythene wrapping.
- Polybagging.
- Envelope enclosing.
- Specialist hand finishing.
o Label application.
o Hand inserting.
o Boxing/packaging of bulk catalogues.
o Covermounting/tip on's.
o Hand matching.
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Subscription Renewals Letters
To encourage subscribers to renew their subscription Guardian and Money Observer
send out a variety of letters containing different incentives and messages. The format
of the letter will vary depending on the individual subscriber, the country they reside
in, how close they are to the renewal date etc. BTB Mailflight receive a weekly file from Guardian and run it through our
system to generate the appropriate letter version (over 100 variants). We provide the paper and envelopes for these
lettershop mailings.
Invoices and Dunning Letters
Verizon are one of the world's leading providers of high-growth communications services and the largest provider of wireline and wireless communications. Their clients include some of the worlds largest companies who need Verizons services in order to run their business.
Verizon are very sensitive to this so they operate a robust invoicing and disconnection notice letter cycle. This includes mailing the final invoice reminder / disconnection letter via a signed-for and trackable courier service provided by BTB Mailflight. They therefore know for sure that they have done everything possible to make sure that their customer has received the invoice and knows of the situation in writing.
We print Verizon's invoices in our lettershop three times a week and mail the letters worldwide. We then provide the intelligence Verizon need through:
Daily Reporting
- Verizon require a full reconciliation of the number of invoices / letters sent in the file verses the number placed into the postal system
- A breakdown by each letter of the type of postal service used to send the letter / document
- A tracking number of each invoice / letter sent by the signed-for mailing service and a link to a website where we can track the shipment
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Returns Management
Verizon require a database of all returned invoices / letters with the following information
- Customer Account Number
- Customer Name
- Customer Address
- Date of Letter
- Rejection Reason
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International Direct Mail Marketing
Direct mail is an important part of The Economist's subscriptions marketing strategy and includes renewals, acquisition, new-name, and re-qualification campaigns.
BTB Mailflight handle their low volume daily subscription renewal mailings as well as their large volume overseas direct mail campaigns which are typically between 500,000 and 1 million items each time.
BTB Mailflight supply the print and materials for these campaigns as well as handling the lettershop fulfilment, and our international mail solution ensures they benefit from a range of services and low prices.
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