Direct mail - what are the benefits?
Direct mail is... Personal
Addressed direct mail is literally designed to reach an individual (unlike a mass market message via TV, the press or radio). Direct mailings can have a unique design to suit each particular recipient and direct mail comes straight into people’s homes into their hands and gets their full and focused attention.
Direct mail is... Universal
Everyone consumes direct mail and Royal Mail provides access to virtually everyone in the UK. Our network covers 99.9% of the UK population at 27million addresses.
Direct mail is... Tailored
Direct mail can be personalised to individuals or groups. That unique flexibility enables greater relevance, delivering greater impact, often applying data already provided by the customer.
Direct mail is... Targeted
Direct mail can focus on the relevant audience (e.g. by interest, demographics, purchase or behavior). This reduces wastage – your message only goes to those you select.
Direct mail is... Direct
Direct Mail doesn't compete with and is not dependant on other content like in a magazine, newspaper or online site. It is actively consumed so it delivers much greater engagement and understanding.
Direct mail is... Flexible & Creative
Direct Mail has few restrictions compared to other media (size, weight, shape, colour) leading to limitless creative possibilities. It lets you have a one to one communication which delivers more emotional intensity than any other medium. The creativity cuts through and gets people talking.
Direct mail is... Measurable
Direct Mail is one of the easiest media to measure responses and can be attributed directly to a specific activity.
Direct mail is... Portable
A direct mail letter, leaflet, brochure or mail pack can be taken anywhere. You can take the mail with you to read on the train, in the garden, in any room of the house. Consumers love the fact that they are in control and can read the information when it’s convenient to them.
Direct mail is... Physical
Direct mail affects all five senses: sight, sound, smell, touch and taste. Direct Mail is the only medium to provide the creative possibilities to engage the customers on all levels.
Direct mail is... Complementary
As part of an integrated campaign, direct mail has a strong role in providing the personal, compelling message delivered directly to the recipients own hands and household. Case studies show how it not only builds short and long term effects but is often kept by the household for reference, prolonging the brand presence and deepening the communication effect.
BTB Mailflight's Direct Mail Services
BTB Mailflight can help you get the most from your direct mail with our database management services, this includes data cleansing to reduce wastage, data profiling to improve the targeting of your direct mail campaign, and mailing list preparation so you receive the best postage discounts.
We can manage the printing of your direct mail pieces i.e. letterheads, brochure, leaflets etc, and source the materials i.e. paper, envelopes, labels etc.
Once your mailing list is ready and we have your mailing materials we can fulfil the direct mail campaign, which includes laser printing of direct mail letters, inkjet addressing, envelope enclosing, polywrapping, and Mailsorting.
We are then able to provide the postal services required, whether that's Royal Mail's Mailsort services, a DownStream Access mailing, or an international direct mail campaign.